Four Essential Benefits of Google Business Profile

 SEO specialists want businesses to learn about the important benefits of Google Business Profile listing to drive more sales and market their business cost-effectively. 

Billions of people use Google every day to search for a broad variety of information. The search engine has maintained the top spot by holding over 78% of the search engine market share. Out of over 5.7 billion daily searches, a significant percentage of the queries have local intent. It implies many people use the search engine to look for places nearby.

Google Business Profile, formerly called Google My Business, is an incredible tool for companies trying to improve visibility for local keywords. The more searchable a company is, the better the chances are of leading prospects their way.

The Google-made tool helps businesses manage their online presence on Google, including Maps and Search. The interface enables businesses to create unique ‘listings’ with all the relevant information they seek regarding local services.

Fortunately, this feature isn’t limited to large-scale enterprises—even startups can create and optimize their online profile to make it convenient for prospects to find them. Businesses can use the tool to interact with customers, provide updated information, and expand how prospects view their company.

SEO specialists at Social Ubiquity believe that Maps SEO heavily relies on optimization, and these listings count for about 31% of ranking factors for websites. Their experts can help optimize and update the listing regularly to send positive signals to the search engine. This helps increase the visibility and ranking and increases traffic to the website.

GBP Unlocks Many Other Benefits for Businesses

 

#1- Traffic Boost

Google Business Profiles are highly visible in local searches. A business can achieve a higher SERP ranking in relevant local search terms. Even smaller companies can compete with more established organizations with a significant online presence in the local region by optimizing local SEO.

GBP optimization will help the business stand out and make the services or products more accessible to nearby customers. The combination of GBP and search engine optimization for a website helps significantly improve local reach on Google. It enables customers to find the business and its offerings at the right time.

#2- Drive More Sales

The Google Local Pack makes up a large chunk of the organic Google search when a user conducts a local search query. Being featured in the Local Pack and Maps has major visibility and ranking benefits. The listing is visible between the organic result and Google Ads spot and speeds up the contacting process between a company and its prospects.

The listing makes a business more attractive and easily discoverable on Google search by giving users all the essential information they need. From the business name to address, phone number, review star ratings, website link, directions, business hours, and more, many things can be added to help customers make quick decisions on the go.

The profiles also include a question-answer section, popular visiting times, photos, and links to social media profiles, among other things. A GBP is, therefore, an incredible way to get backlinks from Google to improve a website’s SEO PageRank score and drive sales.

 

#3- Important Insights

A business can get to know the customers without surveying every person interacting with the brand by using GBPs to gain essential insights. They can access a powerful set of analytics inside their accounts to get a deeper understanding of the client base as well as how well the particular listing performs on the SERPs.

The key insights regarding engagement, search queries, views, target audience, location, and website clicks can help improve your customer relations and business. The data is also useful in devising a better optimizing strategy so that the GBP listing gets more clicks.

#4- Reviews

In this fast-paced digital world, reviews are crucial in building trust and brand recognition. GBP listings have a space for reviews to help improve a business’s local visibility and show approachable experiences on Google search.

Research shows over 94% of people rely on online reviews on Google. The little blocks of text on a profile listing, therefore, bring positive and free visibility and function as endorsements for a business. Most people check out these reviews before choosing any local business. Personal recommendations through these reviews also help generate more leads and increase sales.

Even search engines consider them an important ranking factor. So it’s recommended to run SEO audits regularly for semantic insights from these reviews. The information will help to learn how often GBP audits should be run, how prospects find your business in search, and whether there’s a need to perform some local reputation management to get things under control.

If you’re ready to get deeper insights into the local audience’s wants, needs, and queries, potential interaction points with prospects, and greater visibility in local search results, reach out to Social Ubiquity.

Their team can help optimize the local GBP listing and run a free website audit to help you gain a comprehensive picture of your brand’s online presence. Their web designers and SEO specialists can also help you with the elements that need an upgrade for better results.

Give them a call to learn more about the packages offered by the leading SEO and web design company in Miami.