Website Changes to Reduce Bounce Rates

 Web designers and SEO specialists at Social Ubiquity, a leading web design company, highlight some easy website changes that can help lower bounce rates.

No matter the kind of website you have for your business, getting more traffic, leads, and conversions is probably your major goal. When a visitor clicks on your website’s URL, the goal is to get them to take action—downloading the app, subscribing to the newsletter, filling out the contact form, or making a purchase.

If the visitors leave without taking the desired action, it will be reflected as an increased bounce rate, which can sometimes negatively impact the website’s conversions and SEO. Fortunately, there are various minor changes web designers at Social Ubiquity suggest for reducing the website bounce rate.

What is Bounce Rate?

According to Google, bounce rate refers to the percentage of single-page visits. The metric helps measure how users interact with a website. It’s calculated by dividing single-page sessions triggered by a single request to the server by the total sessions on the website. It gives insight into the percentage of sessions where users viewed one page of the content but exited without triggering any other requests during the session.

Bouncing visitors are completely normal and cannot be prevented entirely. The bounce rate may also vary for different business niches. But a good rule of thumb is to keep it below 60%. If the analytics show a higher bounce rate, request a free website audit from Social Ubiquity to understand the elements that need an upgrade. 

What Causes High Bounce Rates?

While the concept is easy to understand, the underlying causes of bounces can be more complex. Sometimes, a single-page session doesn’t mean a bounce for certain websites.

Bounces occur when a user closes the browser, clicks on an external link on your website, or experiences session timeouts because of hosting errors. If they click the back button or type a new URL into the address bar while on the website, it can also increase the bounce rate.

However, sometimes high bounce rates can mean the visitors didn’t find relevant content on your web page. It could indicate the website was difficult to navigate or had an unappealing design. It also implies the call to action button wasn’t clear, or the user experience was poor.

Interestingly, sometimes bounce rates can mean the users found what they were looking for. This means not all bounces are bad—some can be a sign that the web page gave users the information they were looking for. If that’s the case, then why make efforts to improve the bounce rate?

How to Reduce Bounce Rates on a Website

In most scenarios, bounce rates are inversely proportional to the user experience a website provides. High bounce rates can result in lower conversions, which means fewer leads, subscribers, and profits.

Moreover, even search engine crawlers notice the visitors leaving quickly. This can prompt them to push a website lower in the SERPs, which will impact the organic traffic significantly.

#1- Improve Content Readability

Make sure the content is effectively and clearly formatted. Use bigger fonts and break the content into snackable chunks to make it easier for readers to follow. Don’t forget to keep the content fresh and relevant. Unique posts that fill content gaps will compel the readers to revisit while attracting new followers and boosting SEO.

Use bullets, videos, graphs, and images to add value and help users grasp the information quickly and easily. Once you’re clear about the action, you want the users to take, be specific and use catchy call-to-action buttons with copies that evoke curiosity and excitement.

#2- Optimize Loading Speed

Studies show people expect a website to load on desktops and mobile phones in less than three seconds. They’re likely to close the page and never return if the page loads like a tortoise.

Minimize the plugins, style, or script files, optimize images and videos, or switch to a better hosting platform to improve loading speed. Make sure the loading speed and navigability are flawless, even on mobile. All content must adapt to the ever-expanding input method, screen size, and device variety.

 

With mobile traffic accounting for over 54% of global web traffic, a responsive web design is a must. Otherwise, you might lose a significant chunk of prospects. If Google’s Mobile-Friendly Test Tool shows low scores, call (877)-345-9272 to get a mobile-responsive website at cost-effective rates.

#3- Make Landing Pages Visually Appealing

Good website design builds trust and credibility. Social Ubiquity works with a network of experienced web designer savannah who can help you get an aesthetic design that’s also intuitive, functional, and pleasant to reduce high bounce rates.

They also have SEO specialists that will optimize the website to that drive business growth by giving users an impeccable user experience. Whether you’re considering an upgrade or want a website designed from scratch, Social Ubiquity can help build and optimize your website to improve brand awareness, loyalty, and sales. You can choose from different packages, with each one tailored to suit your unique needs.