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Showing posts from December, 2022

Four Essential Benefits of Google Business Profile

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  SEO specialists want businesses to learn about the important benefits of Google Business Profile listing to drive more sales and market their business cost-effectively.  Billions of people use Google every day to search for a broad variety of information. The search engine has maintained the top spot by holding over 78% of the search engine market share. Out of over 5.7 billion daily searches, a significant percentage of the queries have local intent. It implies many people use the search engine to look for places nearby. Google Business Profile , formerly called Google My Business , is an incredible tool for companies trying to improve visibility for local keywords. The more searchable a company is, the better the chances are of leading prospects their way. The Google-made tool helps businesses manage their online presence on Google, including Maps and Search. The interface enables businesses to create unique ‘listings’ with all the relevant information they seek r...

Website Changes to Reduce Bounce Rates

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  Web designers and SEO specialists at Social Ubiquity, a leading web design company, highlight some easy website changes that can help lower bounce rates. No matter the kind of website you have for your business, getting more traffic, leads, and conversions is probably your major goal. When a visitor clicks on your website’s URL, the goal is to get them to take action—downloading the app, subscribing to the newsletter, filling out the contact form, or making a purchase. If the visitors leave without taking the desired action, it will be reflected as an increased bounce rate, which can sometimes negatively impact the website’s conversions and SEO. Fortunately, there are various minor changes web designers at Social Ubiquity suggest for reducing the website bounce rate. What is Bounce Rate? According to Google , bounce rate refers to the percentage of single-page visits. The metric helps measure how users interact with a website. It’s calculated by dividing single-page sess...