Website Changes to Reduce Bounce Rates
Web designers and SEO specialists at Social Ubiquity, a leading web design company, highlight some easy website changes that can help lower bounce rates. No matter the kind of website you have for your business, getting more traffic, leads, and conversions is probably your major goal. When a visitor clicks on your website’s URL, the goal is to get them to take action—downloading the app, subscribing to the newsletter, filling out the contact form, or making a purchase. If the visitors leave without taking the desired action, it will be reflected as an increased bounce rate, which can sometimes negatively impact the website’s conversions and SEO. Fortunately, there are various minor changes web designers at Social Ubiquity suggest for reducing the website bounce rate. What is Bounce Rate? According to Google , bounce rate refers to the percentage of single-page visits. The metric helps measure how users interact with a website. It’s calculated by dividing single-page sess...